Realizing Business Model Innovation: A Strategic Approach for Business Unit Managers

Realizing Business Model Innovation: A Strategic Approach for Business Unit Managers Description

By creating the ideal new business model, business model innovation strives to capture a new opportunity. It provides businesses with a route back to high returns and profitable expansion. However, established market participants might be paralyzed by organizational rigidities and aversion to risk.

Martin Trapp uses a multiple-case study approach to find managerial techniques in significant European firms. These procedures aid business unit managers in implementing business model innovation successfully and, taken collectively, create a purposeful, strategic level of management.

Here’s what you will learn in this course:

Front Matter

• Introduction
  • Martin Trapp
• Theoretical Foundation
  • Martin Trapp
• Empirical Case Study Work Approach
  • Martin Trapp
• Case Descriptions: BMI Outcome and Process
  • Martin Trapp
• A Conceptual BMI Process Model
  • Martin Trapp
• BMI Management Practices for Business Unit Managers
  • Martin Trapp
• Conclusion and Implications
  • Martin Trapp

Back Matter