Martha Amram – Value Sweep

Author: Martha Amram

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Value Sweep

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“Value Sweep” tackles the hard valuation issues and shows: When to use traditional valuation methods, such as Discounted Cash Flow, and when to use more innovative methods such as decision analysis or real options; how to quickly value growth opportunities and compare the result to sensible valuation benchmarks; why venture capital valuations are so sensitive to fluctuations in the stock market; it is difficult to value intellectual property and how to use approximate valuation results in negotiations; the simplest valuation methods work best for investments in information technology; and, how to roll up project-level valuations into a corporate growth engine. Martha Amram is an independent consultant and adviser to Fortune 500 companies and start-ups, and the author of “Real Options” (ISBN 0875848451, HBS Press, 1998). She lives in Palo Alto, California.

“Amram draws on academic advances in real options but puts her counsel into decision-ready format. A useful book for executives charged with evaluating exciting-but uncertain-high-growth investment proposals.”

-James Lawrence, Executive Vice President and CFO, General Mills, Inc.

“Finally there is a book that makes clear the crucial interplay between internal corporate valuation procedures and real-time financial market valuations. Value Sweep provides a unified and practical framework for the valuation of corporate growth opportunities. Aimed at the practitioner, Value Sweep facilitates the successful implementation of some very modern financial models, using realistic examples and commonsense economic intuition.”

-Steve Grenadier, Associate Professor of Finance, Graduate School of Business, Stanford University

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