Author: Conversion XL
Also called online marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.
Internet marketing a pretty broad term that encompasses a range of marketing tactics and strategies – including content, email, search, paid media, and more.
These days, though, internet marketing is often used interchangeably with “content marketing.”
Because content marketing is the internet marketing of the present and future.
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You will learn to direct attention with visual cues, understand the cognitive biases that guide our decision-making behavior, and increase non-conscious motivation to encourage desired behavior.
You will learn persuasive processes that can be replicated across any web property.
CXL Digital Psychology and Persuasion Certification Training Program is for marketers and optimizers
This is a comprehensive training program that will give you the theoretical knowledge and empirical know-how to optimize your website and marketing strategy for persuasiveness and appeal.
Watch video lessons, read research studies, view conference lectures, and complete exercises to unlock the certification test. Pass the test and become a CXL Certified Digital Psychology Specialist.
3 cumulative tracks, total of 80+ hoursof videos & study material – designed to make you more persuasive.
Track 1: Psychology Foundations
Key behavioral principles and how they shape online behavior.
People and Psychology
Learning and Memory
Track 2: Neuromarketing and Persuasion Models
This track explores how to appeal to your user’s nonconscious mind via biases, cues and triggers, and other persuasive techniques.
Intro to Neuromarketing
Building Habits and Loyalty
Influence and Interactive Design
Psychology and neuroscience for CRO
Track 3: Applied Behavioral Psychology
Learn how to implement the theories and methods you’ve learned in tracks one and two.
Psychology of Communication
Psychology of Pricing
Principles of Persuasive Design
Developing & Testing an Emotional Content Strategy
Heuristic Analysis Frameworks for Conversion Optimization Audits
Our minidegrees are for the most ambitious, badass people only. People going places.
These programs will give you advanced level skills, and that’s no easy feat – it takes a LOT of time and dedication.
Get: Conversion XL – Digital Psychology and Persuasion Minidegree