Realizing Business Model Innovation: A Strategic Approach for Business Unit Managers Description
By creating the ideal new business model, business model innovation strives to capture a new opportunity. It provides businesses with a route back to high returns and profitable expansion. However, established market participants might be paralyzed by organizational rigidities and aversion to risk.
Martin Trapp uses a multiple-case study approach to find managerial techniques in significant European firms. These procedures aid business unit managers in implementing business model innovation successfully and, taken collectively, create a purposeful, strategic level of management.
Here’s what you will learn in this course:
Front Matter
- Introduction
- Martin Trapp
- Theoretical Foundation
- Martin Trapp
- Empirical Case Study Work Approach
- Martin Trapp
- Case Descriptions: BMI Outcome and Process
- Martin Trapp
- A Conceptual BMI Process Model
- Martin Trapp
- BMI Management Practices for Business Unit Managers
- Martin Trapp
- Conclusion and Implications
- Martin Trapp
Back Matter