The Irresistible Offer teaches how to make offers to customers such that the majority of the selling is done at first sight. It offers useful tools to predict the effectiveness of an offer, resulting in more effective marketing from the outset.
The four questions that your marketing must address, the three components of an irresistible offer, the three steps of a foolproof business plan, and a few other elements and tools that can boost the likelihood of a sale are all broken down into simpler terms in this book.
Here’s what you will learn in this course:
- Author Biography.
- Introduction: (Three Seconds).
- Chapter 1. The Magic Window.
- Chapter 2. The Core Imperative of Business.
- Chapter 3. The Big Four Questions.
- Chapter 4. What is The Irresistible Offer?
- Chapter 5. What is Not The Irresistible Offer?
- Chapter 6. Elements of The Irresistible Offer.
- Chapter 7. The Great Formula.
- Chapter 8. Offer Intensifiers.
- Chapter 9. The Offer Continuum.
- Chapter 10. The Great Offers in History.
- Chapter 11. Word of Mouth from Flaming Lips.
- Appendix A: Selling Yourself in Three Seconds or Less.
- Appendix B: A Note to Salesmen.