Ray Edwards – Copywriting Academy 2

Author: Ray Edwards

My name is Ray Edwards, and I help “believing achievers” start, run, and grow their Internet based businesses. If that’s you, this means you can have more joy, experience more passion, and achieve prosperity with purpose.

Copywriting Academy 2

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This Proven SYSTEM Cranks Out All the

Cash-Creating Copy You Need

This is not just a course, and not just a coaching program – it’s a system for writing copy.

Any and all copy you need for your business. The Academy is right for you if…

• You’re planning to do a “Jeff Walker style” Product Launch and you want to be sure you nail the copy.
• You are an entrepreneur, small business owner, or solo professionaland want to write your own copy (granting you the power to create “cash flow incidents” on demand).
• You’re a subject matter expert who is building a Platform – and you don’t want to smear your good reputation with sleazy, cheesy sales copy.
• You’re a writer (fiction, non-fiction, inspirational, how-to) and you want to sell more books without compromising your craft.
• You sell products, training or services in a “soft topic” market (like creative and spiritual work… plus art, music, or counseling).
• You’re a freelance copywriter who wants to learn dozens of new response-boosting tricks, the latest “social-friendly” copy techniques, and how to attract higher-paying clients by the dozen.
• You are a certified professional or work in a highly-regulated industry, and find other marketing and copywriting courses ignore the important compliance issues you face. (We’ll help you market effectively, keep your license safe, and show you how to stay classy!)
• You want to tap the profit-pulling power of compelling copy, but don’t want to shell out $50,000 (or more) every time you need sales copy written.
• You want to train your on-staff copywriter in the secrets of proven direct-response copywriting that gets results.
• You plan to hire outside pro copywriters, and want to know the “inner secrets” of their craft – so you can know for sure if you’re getting the real deal (and avoid getting ripped off!).

Write Copy That Sells…

Without Selling Your Soul

Let’s face the facts.

You know you need to write powerful, persuasive sales copy in order to sell your products and services. You probably know that you can change no other part of your marketing, but just replace mediocre copy with great copy, and sales skyrocket.

But there’s a problem.

The problem is most sales copy sounds sleazy and overhyped. We’ve all seen the crazy sales copy online that seems to scream “scam”. Maybe you are afraid that when we talk about writing sales copy, that’s what we’re referring to. Heaven forbid!

That style of copywriting may have worked at one time on the Internet, but its effectiveness is diminishing rapidly, and the power of that sort of marketing has already seen its day.

To succeed in modern times, you have to understand that your audience is smarter. They demand more respect than ever before. And they have always deserved it.

Today, the most powerful copy is heart-centered, not manipulative, yet powerfully persuasive.

This represents the convergence point of the needs of your customer, their desire for a solution, and the benefits of your product or service.

Communicating this convergence is the heart of powerful copy.

Before you disregard that as nice-sounding poppycock, stick with me. Consider this…