Author: Jeff Walker
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Hi, I’m Jeff Walker.
I’m the creator of the Product Launch Formula and author of The #1 New York Times Bestseller “Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams.”
When I first started publishing online way back in 1996, I had no idea how to sell my products or build an online business. Then (almost by accident) I created what’s become the Product Launch Formula. That formula has become the gold standard for launching products, services, and even entire brands with huge momentum and great success. It’s literally transformed the way stuff is sold online. And it’s also helped me become one of the top entrepreneurial and marketing trainers in the world.Here’s how it happened…
When I started, I was a stay-at-home dad taking care of two small children.
It had been a few years since I quit my corporate job. I hadn’t made any money since then, and that felt terrible and knew I needed to make a change.
I launched my “business” from the babies’ changing room – and it started with a free email newsletter sent to 19 people. That was in the Internet Dark Ages of 1996.
I’ll never forget how nervous I was the very first time I made an offer to my list.
Back then, my business was a simple newsletter about the stock market. I just kept sending more and more free content – and people loved it.
The problem was that I wasn’t making any money.
I knew I needed to sell something, but I kept delaying making that offer because I wasn’t a salesman – and I didn’t know how to ask for the offer.
So I kept delivering more value… and when I finally made the offer, people were really excited to buy.
And that’s when I knew I was onto something…
I kept refining my “launch” process, and the results kept getting better… until my formula was almost guaranteed.
I started sharing what I learned about launching new products and businesses with some other entrepreneurs I knew. And their results were incredible.
Pretty soon, I was getting asked to speak on stage and teach people about how they can use my formula to launch their own products and businesses. The amazing results continued to pour in – and that’s when I decided to turn it into a step-by-step program that anyone could follow.
Get: Jeff Walker – Product Launch Formula 2015