Author: John Jantsch
John Jantsch (born April 2, 1960) is an author, speaker, and marke ting consultant who specializes in assisting small businesses. He is the author of Duct Tape Marketing, The Referral Engine, and The Commitment Engine.
Jantsch grew up in Kansas City and attended the University of Kansas. In 2002, Jantsch created the DTM System, which trains and licenses small business consultants. Two years later he added the DTM Consultant Network.
Duct Tape Marketing offers marketing workshops and consulting to small businesses looking to expand. Jantsch suggests treating small business marketing systematically and not creating individual “marketing events.” One way to do this, Jantsch says, is to maintain a strong and consistent internet presence through blogs, social media, and forums tailored to small business interests.