Author: Earnest Epps
Earnest considers it is vitally important to have a strong mindset in order to start a new business because your mind is the one thing that will either get you closer to your goals or further away from them.
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Module 1: Defining The Market
Its almost as if Earnest Epps wants to create a sense of a special masterclass here, when in actual fact the videos are quite basic eCommerce ones.
Videos in this section (using my own basic descriptions) include, market research, brand loyalty, search volumes, competitions and a bonus video on how to get an edge over your competitors.
Module 2: Successul Selection
There is a video on product selection, pricing, choosing a target market and interest targeting lastly with a video on choosing your first product.
The videos are fairly short but do offer insightful information.
Module 3: Website Creation
I won’t bore you to death with all the videos in this section but there is eleven videos in this section on how to setup your Shopify store, choosing a template, installing and customizing all the apps he recommends you use.
There’s videos on adding logos, changing color schemes, layouts etc, etc.
Fairly basic content here, there’s plenty of free videos for further Shopify store setups.
I recommend using eCom Turbo for your store (read review).
Module 4: Business Formation
Okay sorry to burst your bubble but if you’re not American, a lot of the videos in this section are pointless. There are videos on how to setup your EIN and obtaining your resellers certificate. You’ll also learn how to setup DBA registration.
It’s important to throw this spanner in the works for non US residents. If you want to drop ship with US suppliers to US customers it’s highly unlikely you will be able too as an international sole trader. You’ll likely run into issues when they ask for your reseller ID or social security number which of course you don’t have.
I’ve done a quick article on how I started a US business from overseas but it’s a tricky process and you should consult an accountant and tax adviser on your obligations to pay tax in your home country vs USA before registering a US company.
Other videos in this section include setting up a domain name, linking this to your Shopify store and purchasing and configuring email, phone and addresses for your store.
Module 5: Optimize For Conversions
This is the module that you need to follow to correctly optimize your store however the videos in this module were quite basic and a lot of the features are actually already included in themes such as eCom Turbo, Konversion or Shoptimzied by default.
I won’t go into all the videos but they are fairly standard such as adding urgency timers, bonus offers, upsells, social media signals and social proof, using reviews and using a plugin called Lucky Orange for tracking visitors.
You need to follow each video, if you want a refund for this course you must setup your site exactly as per the videos in this module or you will be denied that refund (see below of article for more info).
Module 6: Supplier Approval
Again if you’re outside the USA you’re going to find this section nearly impossible to succeed with, but you can still watch and learn from the videos provided by Earnest Epps.
Videos in this section include, how to get accepted by suppliers, supplier types, supplier contact scripts and making initial contact as well as additional supplier research tactics.
Module 7: Unlimited Traffic
The word unlimited simply does not exist in web traffic, there is always going to be a limit to what you will actually receive and how much you can afford to spend to get that traffic.
This module sounds promising but is basic videos on using Google Adwords, Google Shopping, influencers and banner ads. The only problem is where other courses include 50-100 videos on the topic, you get 9 short videos.
Given the price of the course and how important traffic is to your business, without it you’re pretty much going to make no money I’d have thought this section would have included a lot more content.
This goes back to my comment earlier, is this a course for people who have already started drop shipping and want to scale into bigger potential profits, or is it for a beginner just starting out, looking to fire their boss?
If it’s the latter, this module will be very disappointing for you. If you compare it to a course such as eCom Elites (review) that offers nearly 100 videos on Facebook, Instagram, Google Shopping and Pinterest, there is really no comparison.
*Update, it now appears there is 15-20 more videos included in the bonus modules.
Module 8: Automation
Four videos on automating your business. Very short and include topics such as outsourcing with VA’s.
What about software plugins? No mention whatsoever.
2 Original Bonus Modules
There is currently two bonus modules, one on combating fraud as I mentioned earlier, it’s a big topic that seems to have only recently been added to the course and the last one is on further information for updating your store.
Additional Traffic Modules
Since I initially penned this article, there is now five bonus modules in the course on the following topics (not much detail). It does however cover the basics on Google Shopping, retargeting and one nice feature which you won’t find in many courses is of course Bing Advertising which is making a bit of a come back in 2019.