Author: Chris Do Jose Caballer
How? We simplify a complex process and break a brand into 7 primary attributes, like: voice/tone, culture and benefit/impact. By providing your clients with these prompts, you’ll be able to engage with them and elicit answers that are meaningful to them. Sounds simple? It is. We designed it that way. That’s just the beginning.
Sale page: The futur
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What is included in the core strategy kit?
Brand Definition Exercise : A 30 minute exercise that breaks down the process of creating a “brand statement” into a series of prompts that allow for a group to create this together.
User Definition Exercise : In this exercise you guide the group of stakeholders in the process of defining who their customers are and what their needs are.
Facilitation Handbook : A step-by-step handbook on how to facilitate a CORE Session
CORE Workbook and Examples
3 Real Life End-to-End Project Example
CORE empowers you, the designer, to hold work sessions with your clients to build consensus, surface insights and gain alignment for all the key stakeholders. You will go from order-taker to valued partner and engage at the highest level of brand strategy.
“Just an update on my first paid CORE facilitation session… Having said that, I must have done something right because the client wants me to do everything for them, from book design, to identity, to curriculum videos, to possible website redesign… Basically work for thenext couple years.” — David K.
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